Toyota Sales In Europe

[Red Yaris 54]

Toyota’s third generation Yaris saw European sales of 50,700 units in the first quarter, up 11.7% from 2011. On April 10, production began for the Yaris Hybrid in France, bringing Toyota’s full hybrid technology to the B-segment for the first time in Europe.

Toyota said that also performing strongly is the New Avensis with sales of 19,749 units, up 7.2%. The Toyota Verso-S also performed well with sales reaching 7,283 units.

[Red Yaris 54]

Sales of Toyota cars increased by 8.7 per cent in the year to March 2012, compared to the first quarter last year. The car market overall grew just 0.9 per cent, putting the strong increase by Toyota into perspective. Toyota's share of the car market now stands at 4.6%, up from 4.2% this time last year.

Biggest sellers for Toyota were the new Yaris, introduced late last year, and the Aygo city car. There was great news for the British built Auris and Avensis with the models accounting for nearly one in four Toyotas sold in 2012.

This is only the beginning of an exciting year for Toyota, with the summer period seeing the launch of four new models, including three hybrid models: Yaris Hybrid, the UK's best value hybrid car, the 7-seat Prius+, and the Prius Plug-In Hybrid. These, and of course the hotly anticipated GT86 sports coupe, all arrive in showrooms from July.

(From Toyota press release)