Take one Yaris. Add highly desirable styling and exclusive equipment features. Price competitively and sell.

It is as simple as that. Toyota has comprehensively upgraded the specification of its 1.3 VVT-i and 1.4 D-4D Yaris SR models to create one of the most impressive supermini prospects on the market.

A unique standard feature of the new Yaris SR is the satellite navigation / audio system which is both built in and fully portable. The system offers handy touch screen operation, Bluetooth connectivity and USB connection for MP3 players.

Taking as its starting point the highly specified T3 model, the SR ramps up its owner-appeal with the addition of:

• Fully integrated audio system with removable TomTom satellite navigation unit – a first in the B segment, exclusive to Toyota
• Toyota Motorsport 16-inch Pit Lane alloy wheels
• Toyota Motorsport lowered sports suspension
• Rear roof spoiler
• Chrome exhaust finisher
• Brushed alloy gearshift knob (manual versions)
• Front scuff plates

In spite of all these extra features, the on-the-road price of the SR models is just £350 greater than the equivalent T3 version and represents £1,100 extra value. And the price tag also covers nine airbags, electric front windows, remote central double locking, air conditioning, front fog lamps and the one-touch Easy Flat folding rear seat system.

In terms of specification, the new Yaris SR represents better value for money than its key rivals. Taking the three-door 1.3 VVT-i version as an example, customers benefit from up to £950 additional value compared to equivalent competitor models, as the table below illustrates.

The SR is available in both three and five-door body styles with a choice of 86bhp (87 DIN hp) 1.3-litre VVT-i petrol or 89bhp (90 DIN hp) 1.4-litre D-4D diesel power. A five-speed manual gearbox is fitted as standard, but customers can opt for the MultiMode transmission, which adds £500 to the price tag.

The 1.3 petrol unit produces 121Nm of torque at 4,200rpm for sporty but smooth performance. Acceleration from rest to 62mph can be accomplished in 11.5 seconds and top speed is 106mph. The engine emits 141g/km of carbon dioxide, placing it in band C for Vehicle Excise Duty.

The 1.4 D-4D engine delivers 190Nm of torque from 1,800 to 3,000rpm. This engine can return 62.8mpg in combined cycle driving, with further ownership cost benefits from CO2 emissions of 119g/km (band B for VED). Acceleration from nought to 62mph takes 10.7 seconds and top speed is 109mph.

The new Yaris SR is on sale now.

Yaris SR prices and insurance groups