TOYOTA iQ CONCEPT: AN INTELLIGENT URBAN TRANSPORT SOLUTION
The Toyota iQ
concept, unveiled today at the Frankfurt Motor Show, marks a step
change in small car design, challenging conventional thinking by being
small, yet spacious and high in premium quality features. It’s an
ultra-compact vehicle that achieves exceptional space efficiency and is
perfectly tailored to the lifestyle needs and environmental concerns of
Europe’s modern metropolitans.
The iQ concept was created at ED2,
Toyota’s European design studio in the South of France, following the
principles of Toyota’s ‘vibrant clarity’ design philosophy –
forward-looking, intelligent and energetic, with clarity of purpose and
function.
Wahei Hirai,
Manager of Toyota Motor Corporation’s design activities, explained:
“The iQ concept is designed to reflect and enhance the lifestyle of its
owners. In an urban environment, people want to express themselves
through dynamic and on-the-edge design, but at the same time rational
factors such as size, functionality and CO2 emissions cannot be ignored.
“Bringing these
contradictory aims together in synergy was critical to the iQ concept,
it’s a way of thinking we call the ‘J-factor’, a philosophy at the
heart of all our activities.”
Being two
centimetres shy of three metres in length, the iQ concept takes a
radical approach to vehicle packaging and design. It challenges the
current limitations of ultra-compact urban transport by having a
versatile interior that can accommodate three adults, plus luggage
space or seating for a fourth, child passenger.
It reinforces
Toyota’s commitment to reducing vehicle emissions through innovative
design, its small size helping address the problems caused by increased
urban congestion.
Design
The
iQ concept is designed to convey confidence and vibrancy in every
aspect, giving it urban high fashion status. The exterior is simple,
but the generous width of the vehicle gives a stable, robust stance.
Viewed in profile, the ultra-short overhangs and cab-forward silhouette
create a dynamic look, while ensuring maximum usable space is gained in
the cabin.
The
structures around the 17-inch tyres form part of the minimal overhangs,
adding to the sense of strength and agility. Inside, the instrument
panel has a simple geometric form that contributes to the overall open
feel of the interior, while the centre console flows in a manta
ray-shape – complete with chrome finished ‘tail’ – around the
instruments to create a vivid central feature, a freeform shape that is
echoed in the soft-touch door trims.
Overall,
the iQ concept has an ‘on-the-edge’ style, expressed in elements such
as the purple shimmer in its pearlescent white paint finish, mock
snakeskin steering wheel trim and purple accents in the seats, door
trims and dashboard.
Compact, not compromised
The
iQ is the world’s smallest four-seat passenger concept car. At 2,980mm
long, it is 425mm shorter than Aygo, but comparable to Yaris in width
and height (1,680 x 1,480mm).
It
has seating for three adults plus a child, with the option of using the
fourth seat for luggage space. In regular use, driver and passenger sit
side by side, but by sliding the passenger seat further forwards makes
room for an extra adult and child in the rear.
Intelligent
space-saving design and miniaturised technology help free up interior
space, for example the ultra-compact heating unit that takes up less
room in the centre console. A single central dial displays the
interior temperature and ventilation controls, directly in the driver’s
eyeline, with a three-dimensional three-in-one speed, rpm and fuel
level read-out mounted above the steering column. Audio and navigation
controls are integrated into the steering wheel, with the route-finding
information projected in a head-up display.
The
panoramic glass sunroof adds to the light and open feel of the cabin,
while at night the interior has a darker, more mysterious ambience,
adding to the iQ concept’s high fashion quality.
The small size
has required no compromise in safety standards, with a strong passenger
compartment safety cell that ensures optimum impact energy absorption.
In presenting the
iQ concept, Toyota reveals an intelligent new design and technology
package, a radical solution to the challenge of personal urban
transport.
KEY POINTS
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World debut of Toyota iQ concept at the Frankfurt Motor Show
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Ultra-compact but space efficient design for urban motoring
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Created at ED2, Toyota’s European design studio
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Flexible 3+1 interior can seat three adults plus an additional child
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Focus on low environmental impact
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