How can this be given a higher profile? Any change to the way this crime is prioritised would have to be a driven from the top downwards. Unless there is some embarrassment caused to the people who can change how this is policed, then nothing will happen. That's not going to be easy of course, judging from recent events.
A law that is not enforced is of almost no point, and if it was enforceable in 2013 (it was effective then, wasn't it??), why not now? When one law is left unenforced, then all sorts of other laws are weakened.
Anyone fancy starting a petition to get this type of theft policed properly??