I guess that is Toyota's problem if they lost sales. The blog , I saw it, somewhat amusing to me that software integration with your phone, is more important to some buyers than a feature rich, reliable, economical, good looking, comfortable, and safe car.
Having said that, my last car was also a joy to drive, and had an engine, onboard computer, wheels, and comfy heated leather seats. And was reliable. But that was it. So to be fair, having blue tooth was one of the major wow factors for me!
I think if we bought the car and were promised a rapid upgrade, that would be annoying. But when I bought, it was unknown whether the car could be upgraded, so I don't feel misled or disappointed at all.