"Of course its a ladies car, the marketing says it is, so it must be, right?" The british car-buying public are a gullible set of :censor: (present company excepted! :D ), and will believe anything the marketing types will feed them. At its launch in the UK, the yaris was proclaimed by one of the hacks as 'the mini for the new millenium' or something like that, but what do toyota gb marketing do? Tout it solely as a womens car. No disrespect to any of the ladies on here, but advertising it parked outside a hairdressers is almost a deliberate attempt to limit its appeal, strange when small cars are much in demand. Whoever passed up that mini opportunity is obviously still working for them, and should be shot on sight. I'd like to hope that toyota are kicking themselves over the lost sales due to such a narrow-minded marketing strategy.