There was a similar discussion when AML launched the DB7 back in '94....that it wasn't a real Aston, etc. In fact, it effectively saved the company, and in it's evolved forms, became their best seller. Who knows where the Cygnet might lead the company, but it certainly sits in an area of the City Car market that isn't catered for at present. The bigger picture is that it could offer a tie-up with the massive development resource of Toyota, which, for a low-volume manufacturer (AML) is currently a huge cost headache if they want to pursue the latest technology, and keep churning out 'world class GT cars'! Indeed. We've had Fiats badged as Ferarris and Volkswagens badged as Porsches, so why not? :D Yes - 'subtle' marketing can sell any old tat! Remember domestic VCRs? The Phillips V2000 system was almost broadcast quality, Betamax was pretty good, but VHS (probably the worst of the lot) won the day...