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    Videos: How Toyota is Preparing for the Customers of the Future | Toyota Talks

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    Interesting that I was on the email list of the 'Talk to Toyota' activity until recently. All seems to have ceased. maybe they read some of my responses and it didn't fit with their ambitions for technological advancement and use of IT solutions for every possible activity.

    Where I'm going is that I (I'm sure there are others too) welcome the use of technology to make my complete motoring experience better. However, I'm not desperate to adopt IT at almost any price. When I'm serious about buying a car I might choose to order online (done once, low satisfaction) or actually visit a Toyota centre, sit in the car and talk to a salesman (high satisfaction). Why the difference? Simple, my rear end still doesn't fit the seat in my second Avensis, Likewise my head brushes against the roof. Neither of these problems I did I have with my first Avensis.

    IT solutions simply don't offer the user experience. Amusingly sitting in the new Camry I'm still brushing my head against the roof. 

    So please Toyota, if you're listening, don't hamper us all with IT solutions. They may be efficient and enjoyable to play with after the local Toyota centre has closed for the day but IT really isn't the real thing.

     

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