Hmmm, maybe that explains their strategy toward their loyal customers - they actually want to put some of them off buying more of their products!!! For example: In mid 2003 (about six months before the Gen 2 Prius was launched), Toyota invited about 20 members of the Yahoo Prius-UK group to a preview of the new model in Wimbledon. I was mightily impressed that they were so interested in our opinions. Many of the group very forcefully said that we would be really unhappy with a space saver spare tyre (the left hand drive, pre production model they showed us had no spare at all, just a can of gunge). A couple of people virtually dismantled the boot to prove they could make space for a 'proper' spare. We also mentioned heated mirrors, and when one of the Toyota people mentioned they were considering fitting a reversing camera (just a camera - no self park at that time, although the Japanese model had park assist from day one) and many of us said we would kill for such a feature. I also pointed out that adaptive cruise control had been available on the luxury end of the market about 15 years and it was high time it permeated toward cars like the 2nd generation Prius - it didn't. So imagine our disappointment when the car was launched with: a toy spare wheel (but at least it had one!)no heated mirrors (by this time even humble Fiesta were getting electric folding mirrors as well!)no reversing camera, but an annoying beep instead!They got 5 brownie points for asking our opinion, then lost 30 for ignoring everything we told them!