I think it depends on a definition of short supply. I'm sure there are many thousands ready to be built. The trouble is that fewer and fewer UK customers are buying them new. Personally I'm not surprised considering they're £22k for a base t3 and I paid £17.5k only 5 years ago. That's one hell of an increase. So demand is there for the car, just not at the prices Toyota are now asking. A couple years ago I was offered £4,700 trade in on my car with £60k miles on it. I have recently been offered £7,500 for it with 83k. That's with it being an ex taxi! Taxi drivers are converted to the car, just not the new price. One wonders why Prius sales have plummeted? I think last year Toyota barely sold 2,500 - including the PIP. In 2010 they sold 10,300. People want the car, they really do, but they're also not stupid and aren't going to pay BMW money for a Toyota. You can buy the luxury branded Lexus CT200h base model for less than the Prius, so it's nothing to do with currency issues either. Toyota UK don't want the Prius to sell - can't see any other reason and to confirm, you'd be hard pushed to see one in a show room these days. Oh, and are the rumours on the US Priuschat forum true? Is the gen3 the last Prius to be sold in non plug in form in the UK? I've heard tell the gen4 won't be coming to Europe.