What a shame. Whilst the current Gen4 is certainly challenging on the eye, it is also a proper design statement. The vertical rear lights are 'ugly' but they are also a standout feature and look brilliant in the dark. Those new rears manage to be a terrible hodgepodge of different styles whilst also being blandly forgettable. The new headlights are also depressingly boring compared to the current spiky design.
I do understand that the general public have repeatedly proved that they generally like to buy boring-looking identikit cars in boring anonymous colours, but surely Toyota has the Auris/Corolla for that market. Keep the Prius looking visibly radical and revolutionary!
On a related note, can anyone name a car which has been 'facelifted' mid-life that has actually looked better than the original? I'm struggling to think of one.