Funny how things turn out - I had a test drive in an NX in 2014 and eventually decided against partly because the ride and seating were just too firm for comfort (odd for a Lexus - perhaps because it was the F-Sport version?).
I wrote up some notes at the time: http://www.biwel.com/pmb01/PeteBs Lexus NX Test Drive.pdf - they were aimed at a Prius owning audience to some extent so some of the comments relate to that. At the time, I wasn't interested in a RAV4 for a number of reasons, but the new model does appeal, partly because as I get older my hips are starting to protest at how low the latest generation Prius sits to the road.
A big downer for me is the lack of a Heads Up Display - something I've grown to use extensively for the last 7 years and almost 100,000 miles. One saving grace is the new digital dash on the RAV4, which means I can choose a digital speedo (I hate old fashioned dials - not had them for 19 years and over 300,000 miles), although I wish the speedo digits were as large as those on the Prius. That's something I'll have to weigh up carefully once I get a test drive in an AWD RAV4.
It's a shame we don't get some of the features the US market gets (even at extra cost), like heated screen and washer nozzles, heated rear seats, ventilated front seats and digital rear view mirror that isn't blocked by luggage or rear passengers.
US reviewers have generally been complimentary about the ride comfort of the new RAV4, but said the road and wind noise at higher speeds is higher than they expected or would like. Something else I'll be considering careful (and measuring with my decibel meter).
Once I get my test drive I'll try to post some notes here too.